Global sustainable fibre producer LENZING has appointed WHITEHAIR.CO as the first UK-based PR and communications agency for its TENCEL™ Lyocell and Modal brands. WHITEHAIR.CO will oversee all UK media and communications for the brands, and will also be supporting its European communications.

TENCEL™ is made from sustainably sourced, natural raw wood and is produced via environmentally responsible, circular manufacturing processes. The fibre is used by leading fashion and lifestyle brands, which value its incomparable eco-credentials, versatility and certification as compostable and biodegradable.