Following the development of a creative brand building campaign over the past six months, British electronics brand Goodmans has appointed Radiator Communications to handle its PR and social media. Radiator will target a wide range of media from gadget to design, music & lifestyle channels as well as bloggers & vloggers. Social media, events and PR campaigns will run in tandem, led by Account Director, DK Cheung & Head of Digital, Scott Cable. Founded in 1923, Goodmans is known for producing innovative audiovisual equipment and making them accessible to a wide audience. Radiator will create and deliver a marketing campaign to communicate this next stage of its ongoing evolution. To coincide with the company’s brand direction, Goodmans has launched a new range of products, with more to be released in the coming months.

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Goodmans in 'homes, interiors & lifestyle'