Comparison shopping service, Productcaster, has announced its launch. The CSS is approved by Google as part of its move to increase competition in its shopping advertising space across Europe following the EU's antitrust ruling last year.

Productcaster has launched with leading retailers in the European Economic Area (EEA), and enables both retailers and agencies to take advantage of Google's favourable Cost-Per-Click (CPC) offer across it's updated CSS format.  
With launch retailers including Argos, Durex, Evans Cycles, Gear4music, H. Samuel, River Island, Wayfair and Yours Clothing, and leading e-commerce retailers in Europe such as Cdiscount in France, Productcaster looks set to become an important Google CSS partner in Europe.

Productcaster was created by UK-based specialists in online retailing, Summit, which used its 18-years' experience servicing retailers and developing marketing technology to create an effective, trustworthy CSS solution for Europe.

Ian Carrington, MD Performance Media Solutions EMEA at Google, comments, 'We're pleased to welcome Productcaster to the table as a Comparison Shopping Service partner. Their technological capability and retail experience makes them a welcome arrival to our CSS programme.'

Hedley Aylott, CEO of Summit, comments, 'We recognised the desire amongst retailers for a trusted, transparent CSS partner that offers sensible fees and a reliable service. When we became aware of this opportunity for retailers we created the Productcaster service to get our clients and agency partners live on CSS within a matter of days across Europe. They are already seeing a 15-25% benefit in CPC savings through Productcaster. We want to make it as easy as possible for retailers and agencies take advantage of the lower media fees in an ever-competitive market as fast as possible.'

Productcaster can now be accessed via productcaster.com. 

Send me the free DIARY daily of industry updates