Date Posted: Thursday 23rd July 2020
Google has launched a video shopping platform Shoploop, designed to streamline consumers' shopping experience. Google has created Shoploop to make shopping entertaining and allow users to connect with brands and other users. Developed by Google's internal R&D division, Area 120, Shoploop allows customers to scroll through videos from creators and brands, blending social media with shopping.
Shoploop is currently focused on hair, beauty and make-up products that have been reviewed by real people.