Google has launched a new app named Qaya, which has been designed to help creators monetise their online presence, with direct links to a digital storefront where you can sell whatever you like, via various payment methods. 

Google explains: "Creators use Qaya as the hub for their business activity across the web. Many link to their Qaya storefronts from their social media bios, and showcase digital products they upload or products and services hosted on other sites. We provide custom your name. channel or qaya.store/your-name URLs, with payment functionality built-in."

Google has said that creators on Qaya can sell anything, “from trapeze workout guides to wellness training videos, photo filters, beat packs, ASMR read-alouds, productivity templates, knitting patterns and much more.” The app supports both gated and free products, as well as creator tipping, while Google’s also develops subscription and other monetisation options. 

Qaya will be directly linked to Google-owned properties, like YouTube, where creators will be able to promote products from Qaya directly below their YouTube clips.

The app is currently only available in the US but Google is planning to bring it to more countries soon.