Google has launched a limited-edition digital fashion collection to showcase its flagship Google Pixel 6 phone's customisation features. Artist, Tinie Tempah, fashion stylist and personal shopper, Bettina Looney, multi-disciplinary Artist, Radam Ridwan, disability & LGBTQIA+ activist, Sophie Butler, model and author, Jack Guinness and model and fashion stylist, Kyle De’Volle, will co-create Google’s first digital collection in partnership with digital fashion houses The Fabricant and DressX.

The Google Pixel 6: Material You Collection is the latest addition to the new digital fashion phenomenon. The new Google Pixel 6 was used as a tool to create the concepts for the garments, with the Pixel camera and new Magic Eraser tool used to capture and edit image inspiration for mood boards and the dynamic colour capabilities of Material You to theme the collection.

The 12-piece carbon-neutral collection consists of The Duke Puffer by Tempah, The New Romantic by Butler, Gentleman Jack by Guinness, The Padma Raksasa Dress by Rizwan, Pixelation by De’Volle, and Aurora by Looney.

The collection is now available from dressx.com.