Global advisory, restructuring and investment firm Gordon Brothers has announced that it has acquired the global Laura Ashley brand, archives and related intellectual property from the Laura Ashley group's UK administrators. The brand announced that it had entered administration last month after the Coronavirus pandemic thwarted rescue talks. 

Founded in 1953 by husband and wife team Bernard and Laura Ashley, the business grew into a globally recognized retail, wholesale, licensing, and franchising business selling both home furnishings and fashion products. As new owners of the brand, Gordon Brothers will partner with management to evaluate several go-to-market strategies for the business. 

Ramez Toubassy, President of Brands for Gordon Brothers said: "Laura Ashley is a true giant among British lifestyle brands, possessing a unique ability to span geographies, product categories and price points... We feel humbled and inspired by the responsibility to reignite Mrs. Ashley's original vision while delivering unique and contemporary products to both long-time followers and new customers from around the world." 

In a statement, Gordon Brothers said that it intends to place a strong emphasis on building e-commerce, developing more strategic wholesale relationships, and expanding the portfolio of licensees and franchisees globally.