Grafton International has appointed Pegasus to lead its consumer communications in the UK, following a three-way competitive pitch. Grafton International owns, manages and distributes a range of health and beauty brands and the agency will be handling press enquiries for Kneipp, Rose & Co., as well as new brand, Skin Republic. The company was established in 1985 to bring authentic bath, body, skin and nailcare brands with heritage and products from across the Globe to the UK market. Pegasus’ dedicated healthy beauty team will be working with Grafton International to provide PR to support classic beauty brand Rose & Co. and the Patisserie de Bain diffusion line; holistic natural health and wellbeing brand, Kneipp; and scientifically advanced sheet face-mask brand, Skin Republic. Rose & Co. is a vintage-inspired bath and body brand with signature products that include rose petal salve and Zam-Buk antiseptic ointment, as well as the quirky treat-inspired Patisserie de Bain line. Kneipp was established in 1891 to harness the healing power of plants and water; while Skin Republic offers a high performing range of sheet masks boasting active ingredients including co-Q10, caviar, collagen, epidermal growth factor, stem cell plant protein to the UK for the first time. The account will be led by Healthy Beauty Director Helen Yeardsley, with campaign and press office activation handled by Associate Director, Stacey Brazier.

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Grafton International in 'beauty, fragrance, grooming & health'