Bauer Media’s weekly women's glossy magazine Grazia has announced a multi-platform campaign with Matalan to put its exclusive active wear ‘Souluxe’ front of mind for fitness ranges this month. Looking to target 24-45 stylish, affluent women, Matalan is partnering with Grazia to create a 40pp fitness supplement. Inserted into the centre of Grazia’s January 26 edition, the fitness special will include features such as 147 ways to have a happy and healthy 2016, in-depth shopping pieces showcasing the Souluxe range, new fitness trends, meditation techniques, the latest apps, upcoming gadgets, recipes and holiday destinations. In addition to inclusion in Grazia, 500,000 copies of the fitness supplement will be distributed throughout Matalan stores in the UK, throughout this month and February. These editions will feature an exclusive cover shot, only using Souluxe products. There will also be Grazia branding in-store at cashier desks and on the Matalan website. 

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Grazia in 'consumer magazines'
Matalan in 'fashion & accessories'