The Great Scotland Yard Hotel (part of the Hyatt Group), has appointed The Lifestyle Agency to relaunch the five-star hotel’s PR, influencer, events, and partnerships strategy, having briefly opened before the pandemic. Situated in an iconic 1820’s Grade II listed building, the venue offers 152 rooms and suites, where tradition meets modern luxury.

Originally the HQ of the Metropolitan Police, the hotel is engulfed in history and memorabilia. The Lifestyle Agency has been tasked with the strategy for the inimitable cocktail bar; The 40 Elephants, a sophisticated whisky bar hidden in plain sight; Síbín, and afternoon tea lounge, The Parlour. Set to launch for 2022 is a 5-storey detached private residence, No.1 The Townhouse, on the site that was once home to H.R.H. The King of Scotland.