The Friday Agency has been appointed to handle the PR for UK/IRE Grown Alchemist. Australian cosmeceutical, skincare brand Grown Alchemist was co-founded in 2008 by Jeremy and Keston Muijs, and has fast-developed a global following with its focus on science-based anti-ageing technology and unique plant-based skincare formulations. The brand works to achieve optimal skin health through topical skincare, efficacious treatments and targeted beauty supplements. Following acquisition by the L’Occitane Group, Grown Alchemist is relaunching into the UK and Ireland with major new retail partners and exciting plans to be announced.

The Friday Agency can be contacted for all UK and Irish communications enquiries.