Gucci has announced that it has partnered with internet company Tencent. The joint business partnership has been designed to establish a framework that will stimulate innovation and leadership in digital strategies, spanning the Internet of Things, Artificial Intelligence, Data Science, Smart Retail, Content Generation and Digital Thought Leadership. 

Marco Buzzarri, President and CEO of Gucci, said: "The digital landscape is becoming increasingly complex with both existing and emerging technologies that provide significant opportunities for deeper, customised and personlised engagement with our brand community. This join business partnership is designed to create the conditions that allow us to fully capitalise on this potential together."