Gucci’s Creative Director, Alessandro Michele has collaborated with British singer-songwriter and actor, Harry Styles on a new Gucci HA HA HA collection. The collection represents the landing place of an inventive two-person journey and the synthesis of the friendship between the two.

Gucci HA HA HA is not only a printed motif on a label, but the beginning of a jargon that has yet to be categorised and that defines the intersection of creative expression and shared perceptions of two different consciences: this is why it is a collection born from a creative relationship that self-generates from amusement and ends with the tangibility of a product. HA HA HA is the serial crasis of the initials of ‘Harry’ and ‘Alessandro,’ but it is also the onomatopoeic sound of the written essence of an emoji, the ‘laughing face.’ It is with this neological expression, ‘hahaha,’ that Michele and Styles have ended their messages to each other for years; two friends who find themselves sharing trips, experiences, and even those suspensions in time that are shared spaces in silence. 

Gucci HA HA HA is a playful collection combing jackets, coats, pants, shirts, and accessories with elements of English tailoring transformed in romantic accents from a new meaning of masculinity through the eccentric use of Prince of Wales check to create double-breasted coats, with mother-of-pearl buttons of shirts.