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Gucci collaborates with skateboarding and clothing brand Palace

Date Posted: Monday 17th October 2022

Gucci collaborates with skateboarding and clothing brand Palace

Gucci has collaborated with London-based skateboarding and clothing brand Palace on a clothing and accessories collection. A defining underground force of men’s fashion in the 2010s, Palace here echoes Gucci’s heritage and legacy through a range of pieces that hybridize the creative universes of the two - inherently Italian, boldly British, translated anew. Inspired by Palace’s own back-catalogue and Gucci’s undeniable, cross-generational influence on youth culture, the collection focuses on the street - a place of fascination for Alessandro Michele, where fashion comes alive. The collection encompasses accessories and clothing for all genders, including Palace’s debut women’s ready-to-wear designs. Merging the aesthetic languages of each, the collection double-speaks Palace and Gucci.

The power of the logo - a badge of belonging, a symbol of community - sits at the centre of the conversation between the houses, fusing the double-G of Gucci with Palace’s Tri-Ferg, materializing this cross-over of approaches. The Gucci Horsebit loafer - a staple of a 2000s club uniform - is reinvented, dancing a Palace ‘P’ charm, an emblem that also infiltrates Gucci’s iconic monogram canvas, in a literal overlap of identities. Likewise, as Palace’s staples are all present - soccer tees, denims, tracksuits - so Gucci’s heritage is reimagined, duffles reshaped with the pyramidal form of the Tri-Ferg and the monogram recolored in bubblegum pink, camouflage or baby blue. All these sit side by side with coveted epitomes of high-end streetwear, such as the shearling jacket or the two-piece motorbike suit, as well as with unexpected collectables.

The collection will be retailed online from 21 October exclusively through Gucci Vault, the concept store launched by Gucci in September 2021. For the first time since its inception, Vault will also be taken offline and IRL, assuming physical form through pop-up stores in Paris, Milan, Tokyo, Osaka, and Bangkok, as well as takeovers of Palace stores in London, New York, Los Angeles and Tokyo, the first time the brand has ever allowed another creative to reconfigure these cult destinations.

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