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FASHION | LIFESTYLE

Gucci enters home market with Gucci Décor

Date Posted: Thursday 13th July 2017

Fashion house Gucci has announced the launch of Gucci Décor, an eclectic collection of items with which customers can dress their own spaces.

Designed by Gucci Creative Director Alessandro Michele, the idea is not to prescribe a particular decorative look, but to provide elements that allow for living spaces to be customised. 

The pieces in the new Gucci Décor collection display a multitude of design motifs now familiar from Alessandro’s catwalk. All the patterns, colours, designs and decorative tropes have been inspired by his fashion collections and are here reimagined for furniture, furnishings and crockery. The collection includes metal trays, folding side-tables, chairs, cushions, folding screens, wallpaper and porcelain produced by Richard Ginori, the Florentine company founded in 1735. In addition, four scents – for both candles and incense – have been developed by Alessandro, including; Inventum (a delicate note of ancient damask rose, blended with voluptuous and distinctive Taif rose); Fumus (the dark and intense scent of birch, mingled with that of orange leaves and beeswax); Herbosum (the fresh, intense scents of tomato leaves and aromatic plants, mixed with the fragrance of long grass peppered with basil and lemongrass); and Esotericum (the bitter aroma of Seville oranges, intertwined with notes of jasmine, leather and salt).

Gucci Décor will be launched from September with a progressive global roll-out in Gucci flagship stores, online at gucci.com and selected speciality stores.

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Gucci in 'fashion & accessories'



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