Gucci has introduced augmented reality technology that allows customers to virtually try on its shoes on Snapchat. Snapchat and Gucci are launching the first global sponsored AR shoe try-on Lenses on the platform. Gucci will feature four pairs of sneakers in two different Lenses. The Lenses use Snapchat’s Shoppable AR tech, which enables Snapchatters to purchase shoes they like directly from each Lens via a ‘Shop Now’ button.

The Lenses will be available to users around the world in the US, UK, France, Italy, UAE, Saudi Arabia, Australia and Japan.