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FASHION

Gucci launches new digital platforms for people and planet

Date Posted: Wednesday 10th June 2020

Gucci launches new digital platforms for people and planet

Gucci has announced its continued commitment to environmental protection and gender and racial equality by upgrading the digital presence of its Equilibrium platform and releasing a satisfactory green Environmental Profit and Loss result. Gucci's new Instagram profile @GucciEquilibrium and its refreshed Equilibrium website underline the brand's ongoing commitment to generate positive change for people and the planet. 

The next-generation of Gucci Equilibrium, originally launched in 2018, aims to inspire and unify a community of voices to join the conversations around topics that are increasingly critical in today’s world. Gucci Equilibrium’s Instagram and website speak to a curious, conscious and motivated group of people, the #GucciCommunity. Gucci’s new digital destinations will share messages from a diverse group of leaders, organisations and talents from Gucci Equilibrium, and beyond, promoting climate action and a fair, just and equitable world for all. 

Gucci has also published the results of its 2019 Environmental Profit and Loss (EP&L) account to benchmark its continued progress against its sustainability targets, including a 21% reduction of its total footprint year-over-year. As a driver of Gucci’s 10-year Culture of Purpose strategy (2015-2025), these objectives include a 40% reduction of Gucci’s total environmental impacts within its direct operations and across the entire supply chain and a 50% reduction of greenhouse gas (GHG) emissions3 by 2025, relative to growth (2015 baseline). Gucci is ahead of schedule and already close to achieving its 2025 targets.


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