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FASHION | CAMPAIGNS / COLLABORATIONS

Gucci unveils debut collection with Dapper Dan

Date Posted: Wednesday 18th July 2018

Luxury fashion brand, Gucci has announced the launch of its debut collection with hip-hop tailor, Dapper Dan. Dapper Dan, born Daniel Day, built up a cult following from his original Harlem shop on 125th Street in the Eighties and early Nineties. He is known for making one-off outfits for a host of hip-hop stars, street legends and athletes.

The Gucci-Dapper Dan Collection takes its cue from the Dapper Dan archive and re-imagines the types of garments he is known for – a variety of luxurious tracksuit and jacket styles – in Gucci’s materials. The new collection is an example of fashion sampling and explores the synergy between the magpie design philosophies of both Dan and Michele. Dapper Dan was known for using all-over logos in his original designs, so screen-printed leather featuring the GG logo is key. Appliqué is also used on the chests and backs of pieces, with Gucci designs (like the embroidered dragon) embellishing Dap’s original decorations. Gold printed python is employed as a trim, to reference Dap’s original use of gold leather, and ciniglia jersey replicates the look and feel of his tracksuits of the Eighties. Tracksuits also come in GG-printed nylon and in velour. 

The Gucci-Dapper Dan Collection is now available from gucci.com and at select flagship stores of the House around the world. 


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