Gucci has announced the launch of Gucci Off The Grid, the first collection from Gucci Circular Lines, an initiative created to support the House's vision for circular production. Designed for those mindful of their environmental impact, Gucci Off The Grid uses recycled, organic, bio-based and sustainably sourced materials. 

Along with the launch of the collection, which comprises genderless luggage, accessories, footwear and ready-to-wear, Gucci is releasing a global campaign featuring Jane Fonda, Lil Nas X, King Princess, Miyavi and David de Rothschild building a treehouse in a city centre. 

Gucci's Creative Director Alessandro Michele said: “The collection is the result of teamwork; everybody brought something to it. And in the campaign, too, there is this idea of dialogue among people building something new. I imagined that we could build a treehouse in a city centre, all together, like kids playing in the park. Because all of us need to build this house or to find out that our planet exists, even where it seems it’s not there, or it’s far away.”

A special section on the Gucci App will allow users to challenge themselves to a themed quiz, responding to questions about the collection and its circular production process.