Gucci has announced the launch of Gucci Bloom, the first fragrance by Creative Director Alessandro Michele. The new eau de parfum contains notes of natural sambac jasmine, tuberose, orris and Rangoon creeper (an ingredient sourced from India and exclusive to Gucci Bloom). While the faces of the new scent are actress Dakota Johnson, artist Petra Collins and actress and model Hari Nef who feature in a video and images shot by Glen Luchford, under Alessandro Michele’s creative direction. Bloom will launch in August and will cost $70/30ml, $92/50ml and $125/100ml, however, a pre-order option will be available online from 3 May for the first 1,000 bottles.

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