Consumer sport and lifestyle communications agency, Gung Ho, has announced the acquisition of leading influencer marketing platform, Freestak. Specialising in the sport, fashion and lifestyle sectors, Gung Ho works with a notable portfolio of clients including New Balance, Speedo, CAT and Berghaus. The deal will see Freestak, which specialises in endurance sports, including running, cycling and outdoor, become a division of the agency

Gung Ho’s acquisition of Freestak will see the agency’s existing client roster benefit from Freestak’s proprietary influencer platform, which currently reaches 1,000 content creators across the UK, Europe and the USA. It will also facilitate an expansion of the technical capabilities and scope of the Freestak platform. In addition, the move marks a pivotal step in Gung Ho’s vision to redefine the agency model, which has recently seen the introduction of its talent management platform, GUNG HO REPRESENTS. It also sets the foundation for Gung Ho and Freestak to develop new products and capabilities that complement the firms’ existing communication offerings.