English fashion designer George Davies, behind Next, George at ASDA and PER UNA at Marks & Spencer, has announced the launch of his new label, GWD by George Davies, which will be showcased at the fashion trade show Pure London at Olympia London on 12-14 February 2023. GWD marks a return to the UK for Davies. The brand, which is an abbreviation of Davies’ full name has two successful years under its belt as a cutting-edge fashion brand trading in the Middle East and specialises in womenswear and childrenswear. The GWD collection follows Davies signature mix of occasionwear and smart-casual attire. It’s all in the detail, fine embellishments, intricate lace designs and beautiful trims that place femininity at the forefront of GWD’s brand values, with bold prints and vibrant colours.