UK lifestyle performance brand Gym King has secured a multi-million-pound investment from JD Sports Fashion. The investment will see JD take a significant minority stake in the business. This strategic partnership is designed to fast track growth and international expansion, specifically into the USA, Europe and Asia where JD already has a large footprint with over 2,500 stores, complemented by localised trading websites. 

Established by Jay Parker in 2015, Gym King offers quality, stylish, athleisure and performance wear. The partnership with JD will serve to cement Gym King’s position as one of the UK’s leading dual gender fashion brands.