Gymshark has announced that it has invested over £5 million in a Gymshark Lifting Club, a studio and fitness centre focusing on employee wellbeing and brand innovation. The 55,000sq ft innovation hub is located within 100 yards of Gymshark HQ in Solihull. 

The new space offers more potential for team training and engagement, featuring an ‘X’ shaped central concrete health bar designed specifically as a point for learning and personal training. A 100-person auditorium, R&D factory and multiple high-tech photography studios will support Gymshark in the launch of their new fitness app.