FASHION
Gymshark's director purchases majority share in streetwear brand HERA
Date Posted: Monday 25th October 2021
Paul Richardson, director and former chairman of Gymhark, has purchased a majority stake in streetwear brand HERA London. HERA London was launched in 2015 and became known for skinny jeans, puffer jackets and oversized loungewear. As part of the deal, Richardson will become executive chairman of the company. His portfolio includes being joint owner and director of All Saints, holding executive roles in Gymshark as well as being Managing Director for recycling service company Knowaste.