BEAUTY | PR | ACCOUNT WINS
Hair brand Carol’s Daughter launches in UK and appoints DTJ PR & Brand Management
Date Posted: Monday 28th November 2022
DTJ PR & Brand Management has been appointed to handle the UK media launch for Afro hair brand Carol’s Daughter. Founded by pioneer Lisa Price in 1993 in Fort Greene, Brooklyn, Carol’s Daughter is a cult brand at the forefront of providing natural hair care solutions for the afro and textured hair community. The launch in Superdrug this December will see an initial rollout of 11 products from the core range made available to the public, with the entire Carol's Daughter range being made available from April 2023.