Little Light PR has been appointed to handle the PR for the renowned, eco-conscious hair brand Paul Mitchell. An icon of style for 40 years, Paul Mitchell is one of the most recognised and respected names in the industry. Pioneers of cruelty-free beauty, John Paul Mitchell Systems pride themselves on being sustainable and environmentally friendly as they continually work toward adopting the most current green practices in formulas, packaging and supply chain. The latest launch is their Clean Beauty collection comprising haircare and styling products. The range is 100% vegan and cruelty-free, featuring clean formulas, organic botanicals and carbon-negative packaging.