Celebrity stylist Dionne Smith has launched her debut product range, Signature by Dionne Smith. The premium collection of essential hair items includes ceramic hair straighteners, quality graded hair extensions, heat mats and a unique doll training head made with Afro-textured hair, named Ebony. 

Dionne explains the reason she decided to launch her first product collection: “I’ve been wanting to launch my own range of products for a while, inspired by the need to provide the consumer with high-value products at affordable prices that do the job. I’ve been working as a professional hairstylist for over 20 years, so as you can imagine, I’ve tried out so many straighteners, and used so many different types of extensions, and therefore I’m best placed to know what really works. I channelled all my expertise, passion and creativity into creating Signature by Dionne Smith.”

The collection is both suited to professional hairstylists and the everyday consumer and is now available from signaturebydionnesmith.com.