Brandstand Communications has been appointed to handle the PR and Communications for newly launched hair tool brand, KEEO. Innovated by a team possessing impeccable hair tool credentials, and with a multiplicity of talent from several leading global hair tool brands spanning R&D, product engineering, manufacturing and marketing, KEEO intelligently reimagines hair tools for a new styling experience. Launching on 9 February 2023 is its first tool, the KEEO Genius Smart Glide Hair Straightener, created for a seamless styling experience, with smart plate technology and innovation that results in 50% less tension on the hair.