Haircare brand amika announces UK launch
Date Posted: Monday 8th October 2018
Brooklyn-based haircare brand amika has announced its UK launch. The brand, founded in 2007, has an ongoing mission for a lifestyle of self-expression and hair rebellion against conformity and the mundane. Alongside the launch into the UK, amika has rebranded with new look packaging for a clear, recognisable identity across all of its product ranges.
The brand’s signature pattern and existing formulas remain throughout the line, and new custom looks for the packaging have been designed by Creative Director, Vita Raykhman. The products are now separated into nine collections designated by primary usage – Signature, Curl, Repair, Color, Blonde, Smooth, Texture, Volume and Hold – with each having a distinctive colour scheme to help ensure they are easily identifiable.
amika is available to purchase online at feelunique.com and birchbox.co.uk.