Fox Collective has been appointed to handle the PR for curly haircare brand Bouclème. Founded by Michele Scott-Lynch in 2014, Michele created a haircare range she couldn’t find on the high street; quality products that were rooted in nature and serious about curls. Fox Collective will be working on all Bouclème UK & Ireland consumer and trade PR, including product queries, campaigns, brand-level awareness, quote requests, and profile building for Michele Scott-Lynch. Bouclème is available at boucleme.co.uk, Selfridges, Boots, M&S, Cult Beauty, and Look Fantastic.