Haircare brand chill* has announced the launch of its ed plex Protecting System, an innovative 2-step professional system featuring a bond connector and bond amplifier that work in synergy to protect hair every time an in-salon chemical process is applied. ed plex creates new bonds, while protecting the existing internal structure, resulting in hair which has added elasticity, strength, enhanced condition and suppleness. The active ingredients penetrate into the hair shaft, allowing product to absorb deep into the hair cortext. The niosome complex is formulated with Soybean IsoFlavones to improve hair health with added nourishment, while N-acetyl-L-Cysteine creates and protects bonds and Phytocermide establishes a protective shield around the hair shaft. ed plex can be used with the following in-salon chemical services: Chemical Straighteners, Permanent Colour, Direct Colour, Keratin Straighteners, Ultra Lift Colours, Perms, Bleach and Stand Alone Treatments. The Introductory Kit includes ed plex bond connector (150ml) and ed plex bond amplifier (150ml) and will be available at a salon price of £22.99; while the Full Size Kit, containing 500ml versions will be available at a salon price of £64.99. Both will launch later this month on chill.uk.com.

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