Ayurvedic-inspired hair wellness brand Fable & Mane has taken its PR in-house. The brand was founded by brother and sister duo, CEO Akash Mehta and Creative Director Nikita Mehta in 2020. Akash has been placed on the Forbes '30 under 30' list and has previously worked at Burberry, Estée Lauder Companies, and Dior as their Global Digital Manager, while Nikita has spent her career building French fragrance brands.

The in-house team at the brand includes Global PR Director Jazz Kaur Sohal, Senior Brand Manager Estelle Raison, and the newly appointed Humaa Mahmood as Global PR Executive.