b. the communications agency has been appointed to handle the UK consumer and trade PR for professional haircare brand FFØR, which stands for Free From | Original | Real. The brand's products contain no parabens, sulphates, mineral oils or synthetic fragrances, as well as being gluten-free, cruelty-free and vegan-friendly.

Packaged in fully recyclable bottles, jars and tubes, made from PCR materials, the brand has launched with six core collections: Shampoo & Conditioner, Re:Move Yellow, Treatment, Styling, Finishing, Personalisation, with specific products for different hair types and requirements.