KNOWN has been appointed to handle all PR and communications for new haircare brand FUL London, born out of a rich salon heritage at Live True London, and created with the expertise of over 60 hairstyling experts. The brand launches with a core collection designed to provide stylists and consumers alike with the essentials for their kit, offering elevated styling and enviously smooth locks every time. Each product in the FUL range uses innovative and trending active ingredients with easy-to-understand benefits for hair health and quality, and because they have been designed to hold up to professional standards, colours and styles are built to last beyond the salon chair.