Maui Moisture is a new haircare brand from the creators of OGX. Introducing a range of shampoos, conditioners and hair treatments, this pioneering collection replaces the deionized water found in most haircare products with 100% pure aloe juice as its first ingredient. Inspired by Hawaii, each bottle starts with a unique blend of aloe vera juice infused with pure coconut water to make every wash as nourishing as possible for the hair.  The vegan-friendly collection is also free from parabens, sulfate surfactants, silicones, synthetic dyes, and mineral oil. Designed for all hair types and textures, there are five ranges in the line-up to help nourish, revive, strengthen, quench and restore - all with tropical ingredients and fragrances.

The Maui Moisture collection will be available from Boots nationwide from the end of July 2017 and costs £8.99*rrp per product (prices at the discretion of retailer).

An invitation-only launch event for the new brand will take place on 27 July in central London (see DIARY dates). 

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Maui Moisture in 'beauty, fragrance, grooming & health'