Monty has been appointed to handle the PR for one of the largest independent hair care brands in the world, Olaplex, widely known for its hero products N°0 and N°3. Endorsed by the world's leading professional stylists, Olaplex has built a global community of pro and consumer fans. Its patented bond-building technology is present in all 9 of the brand's retail SKUs. Suitable for all hair types, it repairs the 5 types of damage including chemical services, heat styling, mechanical damage, environmental damage and lifestyle or physiological changes. The latest launch, No.9 Bond Protector Nourishing Serum, is the brand’s first-ever leave-in serum.