Haircare brand OWAY, which harnesses ingredients that are all grown on a biodynamic eco farm in Bologna, Italy, has today launched in the UK. OWAY offers seven haircare ranges and 14 styling products, each packaged in 100% recyclable and reusable materials sourced only from fair trade networks. The range includes hair treatments, colour and styling products that all contain a minimum of 92% natural and fair trade ingredients. These active ingredients are distilled through an innovative process which does not involve any solvents or chemicals. The essential oils and hydrolates are left to rest in special decanters until the oily and aqueous components separate, eliminating the need for chemical intervention.  

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OWAY in 'beauty, fragrance, grooming & health'