Italian haircare brand, Oway is delighted to announce Simon Tuckwell, owner of Tuckwell & Co in Nottingham as the brand’s new UK Creative Director. In order to bring change to the industry, Oway chose to give up classic chemical ingredients and undertake a journey of true green revolution and a natural pace towards real sustainability to support its commitment to protecting the planet.

“I’m delighted to be working with Oway UK as their UK Creative Director. For me, it just felt like Oway was the perfect fit for the Tuckwell & Co brand, ethically and aesthetically. The support from day one has been second to none. Having that real close and personal relationship with a brand is key for me. I look forward to growing our relationship in the coming years and I’m excited for what’s to come. The products are extremely popular with both my team who love the performance they deliver and our clients who constantly comment on the scent and feel.”