Haircare brand syoss announces UK launch & appoints Chalk PR
Date Posted: Thursday 16th February 2017
International haircare brand syoss has announced its UK launch with four new haircare collections. The collections each comprise a Shampoo and Conditioner (£2.50 each): syoss Oleo 21 Intense Care, which contains a blend of 21 oils to intensely nourish dry, damaged hair; syoss Revive 7, which combats the seven signs of hair damage with a new protein technology enhanced with serine (an amino acid that occurs naturally in the hair to repair tiny tears and lost protein); Full Hair 5, for fine and thinning hair; and syoss SALONPLEX, which harnesses the Plex technology usually only seen in salons to restore broken hair bonds for stronger, shinier, healthier-looking hair. In addition to the Shampoo and Conditioner, the SALONPLEX range includes the syoss SALONPLEX Serum (£2.50)
The brand will be available exclusively in the UK at Tesco stores nationwide from 20 February. Chalk PR has been appointed to handle the press and publicity for the brand in the UK.
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syoss in 'beauty, fragrance, grooming & health'