Haircare brand Taya has launches its new Inner Core collection, exclusively at QVC UK. The range is formulated with a powerful ancient recipe used by an indigenous community of the Amazonian Black River, designed to strengthen the hair strand at its core - helping to fight hair loss caused by breakage. Containing Brazilian black clay, which is rich in titanium, iron and copper to increase hair’s tensile strength and elasticity, and pure bamboo fibers to fill the gaps of the hair cuticle, enhancing fiber integrity and helping to resurface weak, fragile hair. This unique combination promotes optimal hair fiber integrity and elasticity, making hair up to 4X stronger after just one application. Products include: Inner Core Hair Strong Anti-breakage Shampoo and Conditioner (£27.50), Inner Core Hair Strong Anti-breakage Styling Fiber Crème (£26), and launching in March, the Inner Core Hair Strong Anti-breakage Mask (£30).

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Taya in 'beauty, fragrance, grooming & health'