BEAUTY
Haircare brand wakati launches and appoints Halpern
Date Posted: Wednesday 23rd March 2022
Halpern has been appointed to launch and represent new haircare brand wakati, designed for natural black hair. Kao partnered with Florida Agricultural and Mechanical University (FAMU) to shape the image of wakati. The water-activated technology used for the products is designed to give women the power to finger-comb detangle, soften coarse hair, and reduce shedding. The line is available at wakatihair.com.