EMERGE has announced that it has been appointed to handle the PR for new hairstyling brand, Hur. Launching with a three-strong range of styling irons on 1 November, Hur has used stylist-led innovation and industry professional feedback to curate a collection of tools that bring a new angle to hair styling. With exterior variable temperature control, users can select a heat that best suits their hair type, style or condition, avoiding unnecessary heat application and subsequent damage. Each of Hur’s irons also boasts floating, mineral-infused ceramic plates that seal the hair’s cuticle and lock in moisture, leaving customers with smoother, shinier and longer-lasting results.