Black PR has been appointed to handle the press and communications for handbag label, Pherahs. In the collection, horse, wolf and sun figures from Seljuk period art are re-interpreted and re-drawn. The launch, which took place in both the physical and meta universe, supports the philosophy of the brand with a futuristic perspective of history.

While the collection pieces, which include silks and calf leather in physical products, are available in natural tones, brighter surfaces and vibrant colors are preferred in the meta universe.