Harvey Nichols has unveiled its new fragrance department at its Knightsbridge store. The Fragrance Room will be home to over 100 fragrance brands including in-store boutiques from Creed, Maison Francis Kurkdjian, Serge Lutens and Kilian. 

The first phase of the development opened in early February with the second and final stages to be completed by the end of March. On its completion, the 1,600sq ft space will double the size of the previous fragrance department with a portfolio of brands including Maison Crivelli, 27 87 Barcelona, V Canta by Terenzi, Ormaie Paris and Ella K.

The department will include new concept features such as a sensory fragrance discovery wall, boutique activations and collaborations with the Fragrance Foundation. 

The previous space will be transformed into homes of three new beauty brands with further information to be revealed in due course.