Hasselblad, specialisers in high-quality professional cameras, has appointed Neville McCarthy Associates to oversee and implement its PR and communications strategy in the USA, China, Japan, UK, Germany and France.  The brief involves comprehensive media relations across traditional and online media, executing interactive events, identifying strategic brand alliances and international influencer outreach. Founded in 1941, Hasselblad manufactuers medium format cameras and lenses handmade in Sweden, which are known for their iconic ergonomic design, uncompromising image quality, Swedish craftsmanship and high performance. 

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