British fine tailoring brand Hawes & Curtis has rebranded with its AW17 campaign. Marking the heritage brand's first major rebrand in its 104-year history, the AW17 campaign draws on the notion that style is eternal whereas fashions may change from decade to decade. The new collection is a fresh take on Hawes & Curtis' iconic styles. Simple, timeless and beautifully crafted designs are combined with cool sophistication to create classic essentials for today.

In addition, the new campaign kicks off with a streamlined website which has been redesigned with the customer in mind. Inspired by Hawes & Curtis' original crest, the logo has also been sensitively updated with modern typography whilst still nodding to the brand's heritage.