Haygarth has appointed Rachel Cross as Director of Shopper & Commerce and Frankie Speakman as Head of Brand Experience to lead clients through the fast-moving digital commerce landscape.

Rachel (pictured left) will be leading the agency’s shopper and commerce division and joins from Saatchi & Saatchi where she was previously Commerce & Shopper Business Director, responsible for heading up the P&G shopper marketing team.

Frankie (pictured right) comes from a specialist experience shop, Hot Pickle, where she was Business Director. She brings with her huge expertise in integrated brand experiences both across the UK and internationally which was built not only at Hot Pickle but also as Managing Director of Seen Productions and within award-winning agencies, Amplify and Space.