Date Posted: Thursday 14th September 2017
Haymarket Media Group has launched a new-look monthly edition of media and marketing magazine Campaign. The new-look monthly print Campaign will include dedicated media and tech coverage, alongside its brand and agency content. New slot ‘The Conversation’ will feature two leading lights discussing the issues and decisions that have shaped their relationship. While ‘Private View’ will continue to invite the industry's leading creatives to review the 10 best examples of creativity from the past month, and columns from PPA business columnist of the year 2017 Helen Edwards and Dave Trott will sit alongside monthly columns on tech, strategy and creativity and pieces from Campaign's own experts: Rachel Barnes, Claire Beale, Maisie McCabe, Gideon Spanier and Nicola Kemp.
The new monthly Campaign will also feature an in-depth ‘Trends’ section, diving into consumer and industry developments to offer a fresh perspective of what's ahead for its audience. The redesigned Campaign has been inspired by recent audience research that highlighted a clear desire among subscribers, readers and advertisers for the Campaign print product to be more distinct from its online offering with intelligent longer-form, more analytical content.
The evolution of the title will also include an increased focus on the creation of video and podcast content.
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