Canoe Inc. has been appointed to manage all UK PR activities for headwear brand, New Era. New Era is one of the world’s leading headwear brands that, in a 102-year history, has risen from innovative sports team suppliers to creators of headwear and apparel. New Era continues to emerge in untapped markets, expanding its offering and attracting new fans. Canoe will provide complete strategic and creative PR services, including communication strategy, press office, product placement, copywriting, event support, ongoing idea generation and seeding strategy.